Passkeys: A Trifecta of Benefits for Easier and Safer Online Shopping
Retail TouchPoints
JANUARY 25, 2024
The Trifecta for Retailers: Security, Revenue and User Experience Passkeys are the perfect triple play for retailers: they offer enhanced security, improved user experience, and they help maximize revenue. Improved User Experience Research indicates that consumers may abandon their carts if there’s friction throughout the buying process.
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