Why DTC Brands Are Joining The OTT Movement
RTP blog
JANUARY 3, 2020
Over-the-top (OTT) ad spend is on track to reach $5 billion by 2020, with the digital-esque targeting capabilities, granular campaign reporting and low-cost linear alternative attracting a wider variety of brands than traditional TV. By Rebecca Lerner, MadHive. Measurement That Matters.
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