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Hear Ye, Hear Ye … Get Your New AIOps Reports Here!

Forrester eCommerce

We have just published four AIOps-related reports that I’m really excited for you all to finally read and provide feedback on. Read on below to get a synopsis of the three reports. The fourth report […]. It’s been a long time coming, at least in mind anyway, but I’ve finally got some great news to announce.

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Five Reasons Why CISOs Should Report To CEOs

Forrester eCommerce

For this research, we examined Forrester data on CISO reporting and organizational structures: CEO- and board-aligned; IT-aligned; and risk-aligned.

Other 195
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A Guide to Google Data Studio for Better Reporting

Kissmetrics

Google Data Studio is an online data visualization tool that helps users convert data into informative reports and interactive dashboards. It doesn’t collect the data; rather, it combines data from different sources, analyzes it, and then lets you create interactive reports, charts, and dashboards. It is hard to beat that.)

Marketing 327
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SEO Expert’s Guide to a GA4 Landing Page Report

Kissmetrics

With the sunsetting of Universal Analytics (UA) on the horizon in 2023, it’s more important than ever to learn how to create a Google Analytics 4 (GA4) landing page report. From setting yourself up to best practices, by the time you’re finished, you’ll feel confident creating a landing page report in GA4. Change can be difficult.

SEO 182
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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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Apply Six Reporting Dimensions to Show More Account-Based Marketing Value

Forrester eCommerce

Does your account-based marketing (ABM) dashboard include these six critical reporting dimensions? Forrester analyst John Arnold shares the key elements of compelling ABM performance stories.

Marketing 445
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How to Respond to Ripoff Report Reviews

Kissmetrics

Ripoff Report is a popular website that claims to give consumers recourse if they are scammed on the internet. How Ripoff Report Listings Can Impact Your Business. The reviews on Ripoff Report are always negative, unlike Yelp , where you will find a mix of good and bad reviews. What is Ripoff Report’s Purpose?

eCommerce 290
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth. However, organizations are fighting back - and winning.

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The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

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Going to Market Smarter in the New Economy

Download the report today to discover more! In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Reviewing, reporting, and refining for better results. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Leveraging intent data. Personalizing messages to your priority accounts.

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ABCs of Data Normalization for B2B Marketers

However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. Download the report to learn more! In fact, the majority of respondents agree—with 72.3%