Remove Customer Data Remove Home Shopping Remove Operations Remove Technology
article thumbnail

How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

RTP blog

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

Consumer 150
article thumbnail

Ecommerce Personalization Tips from Overstock, Cosabella, and Trade Coffee: ShopTalk ’19

Blue Acorn

In the past, a brand’s ecommerce strategies required a tradeoff between mass reach and a focus on customer segmentation. Luckily, advances in content management and digital marketing technologies have eliminated the need for a tradeoff between precision and reach. However, as a new brand, they didn’t have any historical customer data.