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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. Fareeha Ali, Director, Research Strategy, Internet Retailer. Your customers are on Amazon.

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How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

Optimizely

last year according to Internet Retailer. According to Internet Retailer, one brand facing this problem is Overstock, a business chiefly known for selling surplus merchandise from other ecommerce retailers at below-wholesale prices. 8 spot on Internet Retailer’s ranking of the 50 best e-retail marketers.

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Personalized Marketing Equals Better Marketing Results

Optimizely

Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Here’s how your customer data can better power truly personalized marketing efforts. Gather relevant customer data.

Marketing 277
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Community Building, Customer Engagement & CRM. Mobile Optimization. CRO & Data-Driven Optimizations. Mobile Optimization. Focus on Mobile Checkout.

eCommerce 419
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

Mobile optimized site, checkout and full experience (out of the box) and fully customizable. How do you import/export catalog & customer data? Used a team of 4 researchers to collect data for each website. Mobile PageSpeed, Mobile UX and Mobile Friendliness From Google. Ranking Data From Ahrefs.

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

Customers expect to interact with B2B brands across many touchpoints including web, mobile, in-app, social, as well as in person. B2B marketers must be prepared to meet their customers via any touchpoint. Even more than in B2C, B2B customer interactions must be choreographed under a single, strong, trustworthy brand experience.

B2B 141