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What is First-Party Data and Why Focus on it in 2024

Smile.io

You can get data from other third party apps and data like post-purchase upsells, subscriptions, and LTV.   So, you might be wondering how first-party data via server-side tracking helps your business drive more revenue? Real results with first-party data Let me list a few of the benefits for you. Fun right?! 

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Kibo’s Perfect Sync Streamlines Data for Seamless Support

Kibo

Seamlessly connecting your front-end and OMS in real-time, our flexible, cost-effective APIs allow you to enter data once and enjoy a real-time, unified view of product information, inventory, orders, customer data, promotions, appeasements and more—all accessible via any connected device. Here’s how it works.

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Programmatic Advertising Trends, Stats, & News [October 2021]

ROI Revolution

Amazon: The Amazon DSP empowers brands to programmatically purchase display, video, and audio ads both on and off Amazon using Amazon shopper data. Amazon DSP provides both self-service and managed-service options. It also gives advertisers access to unique Amazon offerings like IMDb, Fire TV, Twitch, and more. on a scale of 1-5.

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Programmatic Advertising Trends, Stats, & News

ROI Revolution

Amazon DSP provides both managed-service and self-service options. To get access to DSP inventory plus consultative services, the managed-service option is the way to go. Walmart’s DSP will be the first full-stack DSP built on The Trade Desk, a leading global DSP solution that provides both first-party data and third-party data.

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Programmatic Advertising Trends, Stats, & News [December 2021]

ROI Revolution

The COVID-19 pandemic drove more consumers than ever to pay for over-the-top video services like YouTube TV and Hulu + With TV, with OTT subscription revenue soaring 41.2% Pre-roll, super pre-roll and native video ads align with what consumers expect from ads, allowing brands to reach customers in a way they’re already comfortable with.

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Programmatic Advertising Trends, Stats, & News [November 2021]

ROI Revolution

Amazon: The Amazon DSP empowers brands to programmatically purchase display, video, and audio ads both on and off Amazon using Amazon shopper data. Amazon DSP provides both self-service and managed-service options. It also gives advertisers access to unique Amazon offerings like IMDb, Fire TV, Twitch, and more. on a scale of 1-5.