6 Strategies for Collecting Customer Data for Early Personalization
Sailthru
FEBRUARY 5, 2020
Despite the business value it drives, Gartner predicts that 80% of marketers will abandon their personalization efforts by 2025. In many cases, poor customer data management will be the catalyst. When you ask for customer data, you should be crystal clear about why you’re asking. But how do you go about getting it?
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