RetailMinded

NOVEMBER 23, 2022

As a retailer, you likely already have a wealth of customer data. This data can include customer contact information, purchase history, and demographic information. In addition, analyzing customer data can help you to identify trends and anticipate future demand.

Customer Data 52

Customer Data Cryptography Customer Retail 52

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys.

Social Media 273

Social Media Consumer Information Marketing 273

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Survey Monkey. Add-On Slack Apps for Metrics.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

Omnichannel 262

Omnichannel Marketing Social Media Channel 262

Forrester eCommerce

JANUARY 10, 2022

Customer data platforms (CDPs) are among marketers’ top marketing technology (martech) priorities in Asia Pacific (APAC).

B2C 195

B2C Customer Data Technology Marketing 195

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

MARCH 5, 2024

In the last few years, point of purchase has emerged as a sweet spot for effective marketing. First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. billion in digital spending in 2022 alone.

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Retail Customer Data Channel Arts 261

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 240

B2B eCommerce BigCommerce Omnichannel 240

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. The Gen Z Factor. Mobile commerce is the future of ecommerce.

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Mobile Customer Data Recommendation Fashion 325

Retail TouchPoints

DECEMBER 15, 2022

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

Multi-channel 234

Multi-channel POS Customer Data Mobile 234

GetElastic

DECEMBER 7, 2017

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). The technology changes the customer experience and opens new marketing opportunities. Keep them waiting for 2.5 minutes, and they get annoyed.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

GetElastic

DECEMBER 7, 2017

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). The technology changes the customer experience and opens new marketing opportunities. Keep them waiting for 2.5 minutes, and they get annoyed.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

Retail TouchPoints

FEBRUARY 27, 2024

This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations. A cyberattack that compromises customer personal information can diminish the trust consumers place in a brand.

Payment Services 263

Payment Services Retail POS Operations 263

Retail TouchPoints

FEBRUARY 28, 2023

Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often. What is Marketing in the Moment? when that shopper prefers to receive content).

Retail 272

Retail Books Consumer Social Media 272

ESW

SEPTEMBER 3, 2018

According to Jenna Vassallo at Forrester, cross-border purchases will make up 20 percent of the worldwide eCommerce market by 2022. eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers.

Customer Data 84

Customer Data eCommerce Customer Consumer 84

Retail TouchPoints

FEBRUARY 18, 2022

The whole idea of what portion of the buying journey is digital versus physical has shifted,” said Ricardo Belmar, Director of Partner Marketing for Retail and CPG at Microsoft in an interview with Retail TouchPoints. “We’ve But that means there are more insights you need to derive from the customer data you have.”.

eCommerce 298

eCommerce Shipping Costs Channel Operations 298

Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. One such area where on-demand data can help retailers is inventory.

Small Business Retail 237

Small Business Retail Retail eCommerce Social Media 237

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. Social media or word of mouth? Price, fit or competition?

Multi-channel 242

Multi-channel Customer Social Media Retail 242

Ecommerce Platforms

APRIL 30, 2020

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons.

Shopify 206

Shopify Marketing Payment Services eCommerce 206

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. How does onsite marketing differ from traditional visitor engagement strategies?  What is onsite marketing Onsite marketing examples What is onsite marketing?

X-cart 66

X-cart eCommerce Marketing Live Chat 66

ROI Revolution

JUNE 6, 2022

To give you a picture of the current D2C ecommerce landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and company revenue. In this article, dive into the data behind direct to consumer marketing and how your brand can leverage D2C for profitable growth.

eCommerce 78

eCommerce Consumer Marketing Shipping Costs 78

Sailthru

FEBRUARY 5, 2019

In research sponsored by Mastercard, “The Age of Personalization: Crafting a Finer Edge,” HBR surveyed 600 business executives in various industries about personalization. According to HBR’s survey, 90% of business executives agreed that customers expect organizations to know their interests and anticipate their needs.

Recommendation 60

Recommendation Customer Experience Customer Loyalty Customer Data 60

ESW

SEPTEMBER 3, 2018

According to Jenna Vassallo at Forrester, cross-border purchases will make up 20 percent of the worldwide eCommerce market by 2022. eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers.

Customer Data 60

Customer Data eCommerce Customer Consumer 60

Retail TouchPoints

FEBRUARY 1, 2024

Even though inflation has been easing in recent months, a majority ( 70% ) of retail CFOs say they plan to raise prices in 2024 — although 60% said the price hikes would be slight rather than significant, according to the 2024 Retail CFO Outlook Survey from consulting firm BDO.

Games 217

Games Retail Definition Management 217

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Retail TouchPoints

NOVEMBER 14, 2022

But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Research finds the global market size for AI in retail is expected to grow drastically, from $4.84 Enter artificial intelligence (AI). billion in 2021 to $31.18 billion in 2028.

Customer Loyalty 338

Customer Loyalty Operations Improvements Customer Experience 338

Retail TouchPoints

AUGUST 1, 2023

In fact, Retail TouchPoints’ annual Store Design & Experience Survey found that 78% of retailers have either already implemented or plan to implement digital signage in stores over the next 24 months. This can help increase the relevance and effectiveness of marketing efforts.”

Improvements 239

Improvements Management Information Download 239

Retail TouchPoints

SEPTEMBER 28, 2022

So, if the top BNPL fintechs are facing trouble at the moment, why is Apple making a dramatic entrance into the market? It is clear that Apple knows that BNPL is more than a payment method — it is also a valuable tool to build brand equity and deepen customer relationships and stickiness.

Merchant Services 182

Merchant Services Payment Services Shipping Costs Banking 182

RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106

Marketing Retail Customer Loyalty Social Media 106

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 215

Customer Loyalty Customer Retail Shipping Costs 215

Retail TouchPoints

FEBRUARY 23, 2023

Even though 45% of consumers expressed a lack of understanding of how AI technology is being implemented, 75% believe there is potential for AI to have an impact on customer experience, according to a survey by RedPoint Global. They’re going to be more comfortable if they’re getting precise answers [from chatbots].

Retail 260

Retail Technology Customer Experience Consumer 260

Retail TouchPoints

JULY 5, 2022

Nearly four in 10 ( 37% ) of retail decision-makers said their ecommerce business is not meeting profitability targets in the Publicis Sapient/Salesforce survey, which was conducted in partnership with Ipsos. Beyond that, 27% said ecommerce is hurting overall profitability, and 25% said their ecommerce operation was not profitable at all.

Shipping Costs 299

Shipping Costs eCommerce Retail Merchant Services 299

365 Retail

AUGUST 17, 2022

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Furthermore, real-time offers and content can be 10 times more effective than traditional outbound marketing campaigns. And he’s not alone.

Games 58

Games Marketing Multi-channel B2C 58

Retail TouchPoints

SEPTEMBER 28, 2021

For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. Privacy is now part of the marketing mix,” said Kibel.

Consumer 271

Consumer Customer Experience eCommerce Technology 271

Retail TouchPoints

JANUARY 4, 2023

Like the Macy’s Christmas window displays of the 1950s, retailers can find ways to pique the customer’s interest and add a little inspiration to the online purchasing process. The luxury goods market is an excellent example of where consumers have become accustomed to bespoke experiences. Bringing Luxury Online.

eCommerce 270

eCommerce Omnichannel Comparison Shopping Recommendation 270

Retail TouchPoints

JULY 10, 2023

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. Assistive customer service. Assistive customer service. Automatic price optimization.

Merchant Services 277

Merchant Services Shipping Costs Retail Social Media 277

Email Audience

APRIL 22, 2022

Digital marketing has its roots in email. Long before there was Facebook or Twitter, businesses were using email to reach out, nurture and convert new customers. In this article we will cover some of the reasons why investing in email marketing is a good idea for your business. Email marketing isn’t going anywhere.

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Marketing Social Media Article Definition 59