ROI Revolution

OCTOBER 4, 2021

Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. Programmatic allows brands to reach shoppers out of their homes with highly visual creative on digital billboards and other outdoor displays.

Multi-channel 147

Multi-channel White Paper Consumer Social Media 147

ROI Revolution

DECEMBER 13, 2021

Walmart’s DSP will be the first full-stack DSP built on The Trade Desk, a leading global DSP solution that provides both first-party data and third-party data. Target doesn’t yet have its own DSP, but brands and retailers can connect their own DSP to Target’s customer data and advertise to segmented audiences. December 6.

Multi-channel 78

Multi-channel Consumer Marketing Channel 78

ROI Revolution

DECEMBER 6, 2021

Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% The COVID-19 pandemic drove more consumers than ever to pay for over-the-top video services like YouTube TV and Hulu + With TV, with OTT subscription revenue soaring 41.2% this year to reach $13.41 September 13.

Multi-channel 78

Multi-channel Consumer Marketing Shipping Costs 78

ROI Revolution

NOVEMBER 1, 2021

Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases. Programmatic allows brands to reach shoppers out of their homes with highly visual creative on digital billboards and other outdoor displays.

Multi-channel 78

Multi-channel Consumer White Paper Marketing 78