article thumbnail

Target marketing: Taking digital knowledge into real-life experiences

GetElastic

But it’s also an exciting opportunity, thanks to the unprecedented amount of technology and customer data at our fingertips. It’s probably just a matter of time before Google enables vending machine companies, outdoor advertising networks or the devices in our homes to join its platform. At least, I think it’s exciting.

Marketing 102
article thumbnail

Trends Analysis: Building a Loyal Customer Base With Paid Memberships

ESW

Citing data from Alix Partners, Howland notes that Prime customers are three times as likely to sign up for an additional paid retail memberships or subscriptions. Outdoor brand REI is taking paid membership in a different direction. This data can be almost as valuable as the additional revenue, George-Parkin says.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Start an Ecommerce Customer Loyalty Program

eCommerceFuel

A study by Experian Data Quality shows that 75% of US companies have seen a return on their investment from customer loyalty programs. Well-executed loyalty programs are proven to provide value and useful customer data. Even more telling, 63% of companies use customer retention to track success.

article thumbnail

The definitive guide to dynamic emails for 2023

Omnisend

If you’re wondering why you need to put in the extra work to gather customer data when you can send common promotional emails, let’s look over the benefits of dynamic emails to put things into perspective: 1. The way you segment your customer data can make or break the success of your dynamic emails.

article thumbnail

22 Cross-Sell Examples for Your Ecommerce Store

SellBrite

This approach serves to validate the customer in their decision to purchase one of those items, as other customers also purchased those items. It’s also a great use of customer data, in that data generally speaks for itself, making these product suggestions more accurate than those based on someone’s gut instinct.

article thumbnail

PrestaShop vs Magento: Which E-commerce Platform is Right for Your Commerce Business

MagentoBrain

Security and Support Security Features and Data Protection: PrestaShop offers a range of security features, such as SSL encryption, two-factor authentication, and protection against brute force attacks. Additionally, PrestaShop is fully compliant with GDPR regulations, ensuring that customer data is handled in a secure and responsible manner.

article thumbnail

Programmatic Advertising Trends, Stats, & News [October 2021]

ROI Revolution

Third-party data from The Trade Desk’s own DSP will also be available for even more granular ad targeting and ad inventory options. Kroger: Kroger first introduced its DSP solution in 2018, boasting advanced targeting capabilities using customer data from its loyalty program, mobile app, in-store and online purchases.