ROI Revolution

DECEMBER 7, 2021

Enhanced Conversions: A Google Ads feature that works by collecting and sending hashed first-party conversion data from your website to Google in a privacy-safe way, using a one-way hashing algorithm called SHA-256. Enhanced Conversions will only work for conversion types with identifiable customer data that is accessible.

Customer Data 78

Customer Data Presentation Improvements Management 78

ROI Revolution

DECEMBER 7, 2021

Enhanced Conversions: A Google Ads feature that works by collecting and sending hashed first-party conversion data from your website to Google in a privacy-safe way, using a one-way hashing algorithm called SHA-256. Enhanced Conversions will only work for conversion types with identifiable customer data that is accessible.

Customer Data 78

Customer Data Presentation Information Improvements 78

Kibo

MARCH 29, 2021

Email and search marketing followed. A unified commerce platform is a centralized platform that unites backend commerce solutions to form a fully unified data model that leads to a single source of transactional truth. Unified: Evolving Toward a Single Source of Transactional Truth.

Merchant Services 118

Merchant Services Order Fulfillment Omnichannel Customer Experience 118

Klaviyo

APRIL 24, 2018

But it’s essentially architected around the idea that any given European citizen has the fundamental right to understand and control how their personal data is collected, secured, and used. But for now, here’s a general overview of the implications of GDPR in each of these areas for you as a data controller.

Merchant Services 116

Merchant Services eCommerce Reference Customer Data 116

ROI Revolution

AUGUST 5, 2021

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Unpredictable shopping habits and behaviors, the ever-present dangers of another pandemic wave, and the volatility of a market that soared unexpectedly last year will make this holiday season a time of ecommerce instability. 65% express the need for more frequent communication with customers.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JUNE 1, 2021

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158