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5 Best Practices for Sports and Outdoor Brands From REI, Nike and Lululemon

Sailthru

Amazon has become a one-stop shop for essentially everything — and it’s helped train consumers to expect fast, free shipping and top-notch personalization, to boot. It just requires more than providing an excellent customer experience, as that’s where Amazon has the edge. Sporting and outdoor brands can stay ahead.

Outdoor 68
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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

You can segment by geography (using shipping addresses) to promote your sealing products to companies in southern and southwestern states with helpful content. You can email buyers from Georgia in April and buyers from Oregon in June with product recommendations. This isn’t a fiction-writing seminar. OMS, PIM, and CRM Examples.

B2B 60