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Automated Workflows: Attract, Engage & Delight Your Audience

Groove

Customize your messaging and include one bold call-to-action (CTA) that encourages conversion. Add additional items to their shopping cart? Instead, continue to nurture the customer relationship and delight them so that they turn into an evangelist for your brand. Do you want this segmented audience to request a demo?

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Top Customer-Driven B2B eCommerce Trends

GetElastic

Below are some of the major customer-driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy. Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. Read the ebook.

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29 Ecommerce Metrics & KPIs to Measure to Drive 10X Growth in 2018 [Downloadable Key Metrics Included]

BigCommerce

According to Bain & Company , a 5% increase in customer retention rate will result in a 25% to 95% increase in profits. A repeat customer can provide a ton of value to a business. Measuring customer retention should form the starting point to understanding and improving customer loyalty.

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35 Points Ecommerce Checklist for Holiday Sales 2020: Get Ready For Post-Pandemic World 2020

MakeWebBetter

The first rule of the eCommerce business is to adapt to the current happenings of the industry. The world has already declared COVID as a global pandemic. Cities are under lockdown, social distancing is followed, many businesses are shut, outdoor gatherings are prohibited.

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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Kissmetrics

For instance, a company may have made investments on marketing in a new region or early stage SEO that it does not expect to see results from until a later period. Customer acquisition cost: ($1,020,000 / 1,020,000 customers) + $1.00 per customer = $2.00. We all wish customer acquisition cost margins are like Example 2.

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