Build loyalty with every scan for increased sales and profit
iVend
FEBRUARY 15, 2024
The principle, brainchild of Italian economist Vilfredo Pareto at the end of the 19 th century, is why retailers find that roughly 80% of their revenue comes from 20% of their customer base. It’s this rule that is the key to understanding why loyalty programs are so important as a strategy for retail success.
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