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Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.

Ecommerce Platforms

Thanks to the massive traffic on Taobao and her customer-centred sales approach, she has become a top influencer, selling food, fashion and beauty products, and even farm produce and real estate. Alibaba Group has also indicated that food, home textiles, and women’s fashion and beauty were the top sellers onTaobao’s livestream.

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Get Shoppers to Stop Browsing and Buy on Mobile

Optimizely

If you have a great mobile campaign that allows buyers to actually “Shop Now”, you can turn an impulse click into an impulse buy. This ad from The Office of Angela Scott is a great example because it fits in with the style of a typical fashion post on Instagram, blending in with the organic content on the social platform.

Mobile 150
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Get Shoppers to Stop Browsing and Buy on Mobile

Optimizely

If you have a great mobile campaign that allows buyers to actually “Shop Now”, you can turn an impulse click into an impulse buy. This ad from The Office of Angela Scott is a great example because it fits in with the style of a typical fashion post on Instagram, blending in with the organic content on the social platform.

Mobile 150
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Convince Shoppers Not to Just Browse, But Buy on Mobile

Optimizely

If you have a great mobile campaign that allows buyers to actually “Shop Now”, you can turn an impulse click into an impulse buy. This ad from The Office of Angela Scott is a great example because it fits in with the style of a typical fashion post on Instagram, blending in with the organic content on the social platform.

Mobile 150
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4 Ways Retailers Use Digital Technology to Improve the Brick-and-Mortar Experience

Sailthru

When a shopper visits one of their stores with the brand’s mobile app running on their device, in-store beacons send those customers coupons for products in their shopping carts and messages about items on sale that may be of interest to those customers. However, even this strategy is challenging. Mobile Payments.

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How Worldwide Consumer Preferences Determine Your Global Ecommerce Strategy (Alipay, COD, Lazada)

BigCommerce

of the mobile payment market and WeChat Pay 32.1%. In the Middle East, customers do not have established physical addresses, requiring country-specific logistics strategies. Moreover, these marketplaces have elevated customer service expectations for receiving products in a timely fashion.

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6 Strategies for Collecting Customer Data for Early Personalization

Sailthru

From starting small to giving customer data capture the abandoned cart treatment, we’ve outlined six strategies from personalization pros like Sephora, JustFab and Adidas. The post 6 Strategies for Collecting Customer Data for Early Personalization appeared first on Sailthru. But how do you go about getting it?