Kissmetrics
OCTOBER 29, 2020
Who your customers are: Are you targeting new moms, weekend warriors who are active on the weekends? You should have a basic idea of the customer you’re targeting. Are you focusing your attention on a specific niche, i.e., affluent travelers, price-conscious fashion aficionados? SEO, PPC, Social media).
GetElastic
SEPTEMBER 15, 2021
B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop ( Source ).
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Sailthru
NOVEMBER 16, 2017
Though this brand got an early start in the art seller community, they don’t take broad strokes with their customer experience. Personalization and customer data is paramount for overstockArt and they’ve worked to establish their brand as thought leading and engaging all for the sake of solid customer loyalty.
BigCommerce
AUGUST 31, 2017
They range from bloggers to what I call “sector pages” (for example, fashion, quotes, fitness). Make Customer Loyalty a KPI. On average our ad costs increase 30% during the holidays due to higher demand and activity, especially when the ad source price is bid on like PPC, etc. Ryan Pfleger, Founder, PayWhirl.
ROI Revolution
MARCH 2, 2021
The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. Department stores have held strong to their fashion and apparel categories, but with apparel sales in a free fall across the board, many department stores are hurting as a result of COVID-19. 9/9 update. 5/26 update.
ROI Revolution
OCTOBER 1, 2020
Department stores have held strong to their fashion and apparel categories, but with apparel sales in a free fall across the board, many department stores are hurting as a result of COVID-19. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. 9/9 update. 5/26 update.
ROI Revolution
DECEMBER 3, 2020
The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. Department stores have held strong to their fashion and apparel categories, but with apparel sales in a free fall across the board, many department stores are hurting as a result of COVID-19. 9/9 update. 5/26 update.
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