article thumbnail

Best Customer Loyalty Programs: Our Favorite

Groove

Managing customer turnover and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. Best Customer Loyalty Programs: Smile.io. BigCommerce reports that it costs 5x less to retain an existing customer than it does to gain a new one.

article thumbnail

How to Lower PPC Churn Rates

Kissmetrics

However, there’s a lurking metric you might not be tracking: your PPC churn rate. If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. What Is PPC Churn Rate?

PPC 319
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. By humanizing your PPC ads, you can stand apart from your competitors. It’s the human touch.

PPC 195
article thumbnail

Why Sellers Should Leave Amazon Price Wars Behind

Retail TouchPoints

The price war “quick-fix,” however, is just one solution, and can have adverse long-term effects on profitability, price erosion and customer loyalty. Ultimately, altering prices may lead to confusion around quality and product performance, therefore threatening customer loyalty and dismantling product demand.

eCommerce 297
article thumbnail

10 Clever Sales Promotions for Paid Campaigns

Kissmetrics

Of course, you can create urgency with your PPC ads through good copy, but there’s also a way of customizing your ads, so they show a countdown timer. Not only is including a timer in your PPC likely to boost your CTR, but it also improves conversions, which can make a big difference to your ROI. Provide Free Samples.

PPC 280
article thumbnail

Amazon FBA Private Label: The Ultimate Guide to Succeed

Algopix

Brand Control: Private labeling grants sellers full control over their brand identity and customer experience. By crafting unique branding elements such as logos, packaging, and messaging, sellers can differentiate their products and cultivate customer loyalty.

article thumbnail

How To Choose A BigCommerce Agency To Work With

Groove

Our marketing team executes customized strategies, like email automation and video webinars, to increase conversions and customer loyalty. Customers can easily find your website when it is ranked in organic search results. Following the best practices for eCommerce SEO will increase traffic to your site and improve CTR.