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The State of Ecommerce Customer Loyalty in 2023

Smile.io

  In this loyalty report, we dig into the growth of ecommerce brands through key indicators such as Smile generated value, customer lifetime value (CLV), repeat customer rate, average order value (AOV), purchase frequency (PF), and loyalty ROI. reward discount code over a customer’s lifetime.

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: reward exclusivity Sephora’s Beauty Insider is undoubtedly one of the best ecommerce customer loyalty programs out there. Program highlight: flexible redemption values.

Insiders

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Cannabis: The New Luxury Boutique

Retail TouchPoints

Retailers with expedited build schedules and opening timelines will reap the rewards of location-based customer loyalty. Savvy cannabis retailers have taken cues from the luxury sector utilizing the same vendors, architectural features and materials to elevate the in-store customer experience at every touch point. Experience.

Jewelry 290
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Purchase Attribution: Taking Marketing Attribution Beyond Channels

Optimizely

What product, when bought as a first purchase, is most likely to lead to customer loyalty down the line? And purchase attribution makes it possible to answer questions such as: Which product categories are shoppers most likely to make their first or second purchase from?

Channel 191
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The Most Unique Loyalty Programs in Ecommerce

Smile.io

Along with marketing your loyalty program, there are several things you can do to add excitement to the customer loyalty experience from custom earning actions to time-based bonus points events. Take some inspiration from two brands that are effectively connecting their online and IRL loyalty programs.

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The 5 Benefits of Shopify Plus Loyalty Programs

Smile.io

  Shopify Plus loyalty programs transform customer relationships by engaging past, current, and future customers. Recent A loyalty program is an opportunity to reactivate dormant customers who lasthave not shopped with you a while ago. Loyalty & Reward Program Insights from Smile.io

Shopify 53
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Retention Marketing: Why It’s Important for Ecommerce (+5 Tips for Getting It Right)

Omnisend

During a store’s lifecycle, a merchant will naturally start to look less at acquiring new customers and begin focusing on keeping the customer they have—this is retention marketing. This includes utilizing omnichannel marketing, which involves messaging via email, SMS, and even social media. Purchase Frequency.

Marketing 196