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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

You can focus on: Content marketing SEO PPC Display advertising Email Online video TV commercials Mobile ads Channel partnerships Events Social media advertising Podcasts and radio advertising Print advertising. Investing in the channels your customers use (e.g., SEO, PPC, Social media).

Marketing 363
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop ( Source ).

B2B 146
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A Vendor’s Guide to B2B Ecommerce

FastSpring

The changes mean a CEO can make a purchase using their mobile phone while waiting in an airport, which was impossible to do even a decade ago. Making sure your site is responsive on both desktop and mobile devices. Social proof such as testimonials and customer stories. Be mobile-friendly and work across a range of devices.

B2B 148
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30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

This post will teach you exactly how to do that, subsequently increasing sales, revenue, and customer loyalty. How to Drive Ecommerce Traffic and Convert Customers. The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) Mobile Optimization.

eCommerce 420
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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Kissmetrics

In this case, you might put this in a column called “PPC” or “Pay-Per-Click” How much did you spend on SEO and blogging ? These obviously support your overall marketing efforts and tend to be more difficult to track and attribute to customer acquisition. Customer Lifetime Value. How You Can Improve CAC.

Customer 350
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers. 2014 Apple Pay launches as a form of mobile payment. Amazon introduced Amazon Prime in 2005 as a way for customers to get free two-day shipping for a flat annual fee.

eCommerce 417
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Lightspeed HQ Ecommerce Review: The Perfect Solution for Integrating with a POS

Ecommerce Platforms

Mobile optimized themes. Lightspeed loyalty for customer loyalty. There’s also the option to create checkouts that are specifically designed for mobile responsiveness. Lightspeed integrates with Channable for all-in-one order synchronization, feed management, and PPC solutions. Discount codes and vouchers.