Groove

APRIL 21, 2020

Provide an incentive with a customer loyalty program. We also recommend keeping pop-up form fields to a minimum. Although we don’t recommend gating all of your content, choosing pieces that appeal to lower-funnel audiences can be a fantastic way to collect contact information. Use gated content. Engage on social media.

White Paper 343

White Paper Social Media Seminar Customer Loyalty 343

Kibo

DECEMBER 17, 2020

Personalization And B2B Ecommerce White Paper. Written in conjunction with Brian Beck, one of the world’s leading authorities in B2B Ecommerce, this white paper covers the critical nature of delivering hyper-relevant experiences, particularly after COVID. Understand Your Customer’s Journey.

B2B 104

B2B White Paper Payment Services Channel 104

Retail TouchPoints

JUNE 3, 2021

While privacy advocates are happy, the threat to online retailers is an erosion of revenue and customer loyalty if they miss the mark in replacing ad tracking. Even for known customers, email and other remarketing campaigns produce low yields, especially since consumers are quick to move on to other alternatives.

Marketing 174

Marketing White Paper Social Media Mobile 174

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Creating personalized product recommendations.

B2B 146

B2B eCommerce Customer SEO 146

365 Retail

DECEMBER 13, 2023

Redefining the meaning of personal shopping Through intelligent data, brands now have the power to turn every shopping interaction into a meaningful and rewarding personalised experience, whether that is through recommending the perfect gift for a friend or finding the best deal for a new gadget.

Retail 65

Retail Gifts Shipping Costs Customer Loyalty 65

Omnisend

MAY 3, 2023

Add a clear call-to-action : Tell the recipient what you want them to do next, such as downloading a white paper, scheduling a demo, or signing up for a free trial. Product upsell emails The goal of product upsell emails is to increase the average order value (AOV) of each customer by encouraging them to buy more products.

Marketing 147

Marketing Download White Paper Recommendation 147

Kissmetrics

AUGUST 5, 2021

The page usually has a goal like: sales email list sign-ups white paper downloads. With the short attention spans of Gen Z and millennials, Snapchat recommends writing copy that’s easy to understand, is localized for your audience, and has an offer message within the first two seconds of the ad. What is a landing page?

Social Media 348

Social Media eCommerce Download White Paper 348