ROI Revolution

DECEMBER 3, 2020

Online consumer spend grew the most on Small Business Saturday and Sunday, which saw 30.2% The pandemic has fueled consumers’ support for small businesses , which have faced significant struggles this year. The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more.

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ROI Revolution

JANUARY 5, 2021

eMarketer projects that US retail ecommerce sales will grow to $843.15 While this isn’t as pronounced of an increase as we saw in 2020 from 2019 ($600.1B), marketers and executives should note that these are levels of ecommerce that experts didn’t expect we would reach until 2024. billion in 2021 (up from $794.5B December 31 update.

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ROI Revolution

OCTOBER 1, 2020

Retail sales, however, continue to decline, down 3.9% retail ecommerce up 44.5% The top categories consumers have gravitated toward during this shift are alcohol, home improvement materials, and groceries (up 16%, 14%, and 12% respectively), with apparel seeing significant declines. retailers grew 30.1% – that’s $60.42

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ROI Revolution

JULY 1, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. After surging nearly 34% in 2020 due to the pandemic, ecommerce retail sales are expected to grow a more modest 13.7% Total retail sales will reach a record $5.86 trillion this year. June 17 update.

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ROI Revolution

JUNE 1, 2021

As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Marketing to consumers in a post-pandemic world. As a result, many ecommerce brands have shifted their marketing strategies completely. Mobile retail commerce sales grew 31.5% May 20 update.

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ROI Revolution

OCTOBER 7, 2021

By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. By 2023, it’s expected that B2B brands and retailers will spend upwards of $14.5 Every industry has undoubtedly been impacted by the COVID-19 pandemic – but the apparel and retail industry has felt some of the biggest shockwaves.

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ROI Revolution

NOVEMBER 4, 2020

Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. 11% of advertisers expect COVID-19 to significantly impact their ad spending in Q4 ( Influencer Marketing Hub ). Retail sales, however, continue to decline, down 3.9%

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ROI Revolution

SEPTEMBER 2, 2021

With people spending more time inside their homes over the past year, redecorating and remodeling became common among many consumers. Home furnishing ecommerce reached $92.32 Pre-pandemic, online home furnishing sales were only expected to hit $76.8 Home furnishings sales were $15.5 YoY growth.

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ROI Revolution

MAY 6, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. After the most online-centric year since the dawn of digital marketing, the digital triopoly (Amazon, Google, & Facebook) has shifted in some notable ways.

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ROI Revolution

SEPTEMBER 9, 2020

With market share being ceded to retail giants and big box retailers like Amazon, Target, Walmart, and Best Buy, department stores and malls have slowly but surely been on the decline for decades. of retail sales in 1992, which was down to 3.7% retailers grew 30.1% – that’s $60.42 8/28 update. of this growth.

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ROI Revolution

APRIL 8, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024. Paid search + the pandemic.

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ROI Revolution

FEBRUARY 2, 2021

Don’t miss our guide to Replatforming Your Website: Avoid Marketing Pitfalls. With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. 70% of mobile marketers say the pandemic has strengthened their promotional efforts ( Liftoff ). January 26 update.

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