Kissmetrics
JULY 18, 2017
Multi-Channel Expansion. That last one, known better by Distribution today, is about making products available for people where they already shop (roughly speaking). But scaling to multiple channels takes some finesse and strategy. Getting a handle on one channel can be difficult enough. Here’s how.
AcquireConvert
NOVEMBER 24, 2022
Cart abandonment rate: a key metric for ecommerce stores, measuring the ratio of shoppers who add items to their cart but abandon the store before checking out: divide the number of completed transactions by the overall number of shopping carts created and multiply by 100 to get the percentage of successful transactions.
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Korona
JANUARY 5, 2023
Optimizing your checkout means a better user experience, which, in turn, increases conversion rates and customer retention. Adding 1-click checkout will further reduce the dropoff in retention between shoppers who are browsing for items to buy and shoppers who actually make a purchase. Follow Up Abandoned Carts.
Lemonstand
JUNE 22, 2017
Integrated Marketing Channels. Integrating your marketing channels is crucial to building a lasting relationship with your customers and there’s a number of ways to do this. For starters, include social sharing links so products can be shared through a customer’s personal channels. Multi-Step Navigation Checkout.
ROI Revolution
OCTOBER 7, 2022
Understanding how customers behave during the holidays can help you as you improve your ongoing customer retention strategy. Companies that are able to build consistently sophisticated shopping experiences continue to lead, specifically by leveraging data and technological innovation. Consistent Messaging.
Retail TouchPoints
MARCH 30, 2023
“Commerce [functionalities] used to be expensive to deploy and hard to maintain, but now you have multi-tenant SaaS MACH-based commerce vendors, so it makes much more sense to pay a nominal fee to use, for example, our shopping cart versus building something and maintaining that. View the session on demand.
Kissmetrics
MARCH 2, 2021
This company has used a customer retention calculation to determine its customer lifetime value (CLV) is $2,000. What About CAC Per Marketing Channel? Knowing the CAC for each of your marketing channels is what most marketers want to know. This means this particular company is able to turn a $2.00
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