Omnisend
JANUARY 8, 2024
Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Returning customers also benefit your reputation, strengthening your market position.
Retail TouchPoints
AUGUST 15, 2022
Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. .
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lateshipment
OCTOBER 12, 2023
Retarget buyers with Banners and pop-ups in session Banners and pop-ups would be something that brands already do when a customer enters the website. Either the brand offers x% discount in exchange for email addresses or a contact number. Make sure to retarget them with abandoned cart emails or social media targeted ads.
lateshipment
APRIL 2, 2021
Hybrid (omnichannel) marketing is the future now. In this IoT era, growing eCommerce brands can follow the footsteps of companies like Amazon and give customers what they want – a seamless shopping experience no matter what channel they’re on. The post-purchase phase will become the deciding (X) factor. And the worst part?
Korona
JANUARY 5, 2023
Optimizing your checkout means a better user experience, which, in turn, increases conversion rates and customer retention. Adding 1-click checkout will further reduce the dropoff in retention between shoppers who are browsing for items to buy and shoppers who actually make a purchase. Follow Up Abandoned Carts.
Omnisend
APRIL 28, 2021
Many will often reference impressive numbers with retention marketing, like how increasing customer retention by 5% leads to a 25% to 95% boost in profits. However, retention isn’t as clear-cut as this (honestly pretty old) soundbite. For example, using cart abandonment messaging within a retention marketing strategy.
Wiser
MARCH 16, 2021
Because once consumers and customers get used to the convenience and start relying on online shopping just like for other things in eCommerce, it’ll be part of their experience. And I really think this is a start in the trend towards omnichannel as we talked about before. Customer Journey Blueprint. Tom: Got it.
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