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John Collins: Content marketing – the battleground of PPC vs SEO

Omniconvert

We recently had a nice chat with John Collins, Director of Content at Intercom and a former business and technology journalist with 20 years experience who decided to take a leap of faith and start writing, editing and creating strategy for outstanding content.

PPC 113
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6 SaaS Marketing Strategies to Speed Up Your Business Growth

FastSpring

There are multiple ways to differentiate your service, but implementing SaaS marketing strategies can support and speed up your business growth. Key Benefits of Investing in SaaS Marketing Strategies. Customers don’t invest in the one-time product but in a relationship that possibly results in a long-term collaboration.

PPC 122
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How To Choose A BigCommerce Agency To Work With

Groove

In developing your BigCommerce website, we partner with you to help turn shoppers into customers and increase sales and customer retention. Agencies have access to innovative technology that makes it easier for your business to do business. We offer eCommerce strategy, design, development, marketing and website support.

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The Nuts and Bolts of Scaling for Marketing

Omnisend

Below, we’ve listed a few marketing strategies that every ecommerce brand should be tapping into when considering how to scale for marketing. It’s a great way to ensure customer retention and keep your eCommerce store top of mind. Don’t forget to invest in the right technology. Get My Copy. Social media marketing.

Marketing 142
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146
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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Kissmetrics

Despite the complexity of psychology, there are a few brain-based strategies you can use that will get results. Neuromarketing utilizes technology to track the brain’s blood flow as people respond to audio and visual cues. But what does this mean in terms of your marketing strategy? To be clear, both strategies work.

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Top tips to make Black Friday and Cyber Monday a success in 2022

365 Retail

Using a sound PPC and SEO strategy to support enticing promotions is a surefire tactic to create a buzz around your brand early on. You must know when to restock and make sure you don’t sell items that aren’t available, after all, astute inventory management drives scalability, profit, and customer retention.