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John Collins: Content marketing – the battleground of PPC vs SEO

Omniconvert

We recently had a nice chat with John Collins, Director of Content at Intercom and a former business and technology journalist with 20 years experience who decided to take a leap of faith and start writing, editing and creating strategy for outstanding content.

PPC 113
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The Nuts and Bolts of Scaling for Marketing

Omnisend

It’s a great way to ensure customer retention and keep your eCommerce store top of mind. While the goal is to attract and ultimately retain customers , content marketing uses storytelling to appeal to a wide audience. Don’t forget to invest in the right technology. Social media marketing. Pay-per-click advertising.

Marketing 142
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How To Choose A BigCommerce Agency To Work With

Groove

In developing your BigCommerce website, we partner with you to help turn shoppers into customers and increase sales and customer retention. Agencies have access to innovative technology that makes it easier for your business to do business. What Is An eCommerce Marketing Agency? BigCommerce Website Support.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

B2B 146
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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Kissmetrics

Neuromarketing utilizes technology to track the brain’s blood flow as people respond to audio and visual cues. One way to boost sales is through customer retention. It costs five times more to gain a new customer than it does to retain one. Most are all about finding new customers. You’ve heard the statistics.

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Top tips to make Black Friday and Cyber Monday a success in 2022

365 Retail

Using a sound PPC and SEO strategy to support enticing promotions is a surefire tactic to create a buzz around your brand early on. You must know when to restock and make sure you don’t sell items that aren’t available, after all, astute inventory management drives scalability, profit, and customer retention.

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The Top CBD Ecommerce Trends to Tap into the CBD Market

Omnisend

Revolutionary platforms like Namaste Technologies, boasting a strong presence in the U.S., Appeal to your customers and ensure a high customer retention rate by utilizing marketing automation. Curate a highly personalized , omnichannel marketing strategy to expand your outreach and connect with newer, better customers.