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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146
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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

In figure 1, we see a popup asking the user of the Kohl’s mobile app for permission to track them. These changes represent a tectonic shift in how ads have used third-party data such as IDFA tokens on mobile apps and third-party cookies on web browsers.

Marketing 174
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The Impact of AI on Retail in 2024 

365 Retail

This year, AI has transformed the future of customer experience and is quickly becoming a key driver of growth and productivity across industries. Such shopping experiences are key to customer engagement, retention, and loyalty in today’s retail landscape. The retail industry is no exception to this trend.

Retail 62
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A Vendor’s Guide to B2B Ecommerce

FastSpring

For these companies, the change to a B2B sales model means moving their customers to make their purchases online. We’re seeing a shift away from more traditional procurement methods such as phone, fax, and paper catalogs by corporate buyers that prefer the ease and convenience of e-commerce,” he says.

B2B 147
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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

In this guide, we’ll look at each of these parts in detail, and you’ll learn how to transform your existing physical store into an online shop—all while exploring various marketing strategies that keep customers coming back again and again. Determine your primary customers. Write custom page titles and meta descriptions.

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How To Grow Your Email List

Groove

Provide an incentive with a customer loyalty program. Just make sure they are mobile-friendly and non-intrusive to stay on Google’s good side. If you’re unsure where to start, we recommend exploring eBooks , white papers, videos and infographics. Provide An Incentive With A Customer Loyalty Program.

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10 Snapchat Ads Strategies, Tips, and Resources

Kissmetrics

Multiple brands using Snapchat find massive conversion rates and increases in sales on-site and for their mobile apps. The page usually has a goal like: sales email list sign-ups white paper downloads. Story Ads is an excellent ad format to re-engage, boost brand awareness and increase customer loyalty.