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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146
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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

While privacy advocates are happy, the threat to online retailers is an erosion of revenue and customer loyalty if they miss the mark in replacing ad tracking. Even for known customers, email and other remarketing campaigns produce low yields, especially since consumers are quick to move on to other alternatives.

Marketing 174
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The Impact of AI on Retail in 2024 

365 Retail

This year, AI has transformed the future of customer experience and is quickly becoming a key driver of growth and productivity across industries. Predictive AI can then analyse data to predict future demand and make recommendations on stock levels to keep shelves full. The retail industry is no exception to this trend.

Retail 62
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Email marketing campaign: types, examples [+ how to create]

Omnisend

While customers expect to receive a welcome email when they sign up, B2B brands can take this opportunity to introduce their company, its values, and its products or services. Today, customers get a personalized introduction to our brand.” It makes it possible to really dive in and get it right with customers.”

Marketing 147
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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

In this guide, we’ll look at each of these parts in detail, and you’ll learn how to transform your existing physical store into an online shop—all while exploring various marketing strategies that keep customers coming back again and again. Determine your primary customers. How will they find your website? Choose your domain name.

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How To Grow Your Email List

Groove

Provide an incentive with a customer loyalty program. We also recommend keeping pop-up form fields to a minimum. Although we don’t recommend gating all of your content, choosing pieces that appeal to lower-funnel audiences can be a fantastic way to collect contact information. Use gated content. Engage on social media.

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2021 Is the Time to Deliver a Hyper-Relevant Digital Experience in B2B

Kibo

Personalization And B2B Ecommerce White Paper. Written in conjunction with Brian Beck, one of the world’s leading authorities in B2B Ecommerce, this white paper covers the critical nature of delivering hyper-relevant experiences, particularly after COVID. Understand Your Customer’s Journey.

B2B 104