Omnisend

AUGUST 17, 2021

To sustainably grow your business and stay ahead of your competition, you need to have a strong ecommerce analytics game. That’s why learning how to leverage ecommerce data, and simplify it into useful information to drive decisions, is one of the most important skill sets of any marketer. Ecommerce Analytics 101.

eCommerce Analytics 148

eCommerce Analytics eCommerce Customer Retention Shopping Carts 148

Omnisend

SEPTEMBER 9, 2021

Ecommerce data drives almost every business decision for online merchants. This is in no small part due to the goldmine of valuable insights it provides—a merchants’ own performance, customer behavior, and their relative position among their competitors. Where can you improve? At what times?

eCommerce 148

eCommerce Customer Retention eCommerce Analytics Improvements 148

Optimizely

JULY 2, 2019

There are hundreds of thousands of ecommerce businesses vying for the consumer’s short attention span, and we’re not even talking titans like Amazon. Today’s customers expect a perfect experience — from your social media ads to your product pages to your checkout process to your email marketing to your packaging.

eCommerce 240

eCommerce X-cart Improvements Channel 240

Omnisend

DECEMBER 22, 2021

Metrics and KPIs play a crucial role in any ecommerce marketing strategy. Ecommerce metrics define your website’s performance, and by analyzing them, you can understand the scope of improvement for your business. Some marketers use the terms ecommerce metrics and KPIs interchangeably, but they are not exactly the same.

X-cart 78

X-cart eCommerce Shopping Carts Shipping Costs 78

Omnisend

MARCH 8, 2021

You can’t improve what you don’t measure” is one of the most commonly repeated phrases in ecommerce, and for a good reason. Understanding ecommerce metrics allows you to identify your strengths and weaknesses, gauge your performance against your competitors, and learn how different tactics affect your overall strategy.

eCommerce Analytics 125

eCommerce Analytics Shipping Costs eCommerce Merchant Services 125

BigCommerce

JUNE 13, 2017

Retaining customers isn’t easy, but it’s important to do for businesses of every size. After all, the sure fire sign of a healthy brand is a growing number of repeat purchases from already existing customers. The above is a screenshot of BigCommerce’s out-of-the-box ecommerce analytics Customer report.

Shipping Costs 417

Shipping Costs Customer Loyalty Customer Social Media 417

Ecommerce Platforms

MARCH 15, 2021

Created from scratch in 2014 with a team of only three people, Metrilo is an all-in-one analytics, CRM, and email marketing platform. It's designed to help ecommerce brands utilize historical data to retain customers and grow sustainably. Here, you can see exactly where potential customers fell away. Ecommerce CRM.

Payment Services 138

Payment Services Merchant Services Live Chat eCommerce Analytics 138