Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon
Retail TouchPoints
SEPTEMBER 23, 2022
Many are no longer content to exist solely in a homogenized environment, cut off from the customers they sell to and the data those sales generate, even if that environment does offer massive reach and infrastructure. This kind of thinking goes against the traditional retail wisdom that you should keep your customer with you at all costs.
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