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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. The entire Go There campaign was fashioned around consumer insights.

Fashion 236
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Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

As the luxury platform celebrates its fifth anniversary, Alibaba has introduced a host of new ways for customers to engage with luxury brands on Tmall, including AR and XR (extended reality) experiences, exclusive products that can only be accessed through a digital “Meta Pass” and a host of virtual avatars, mascots and events.

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Gap, Reliance Retail Partner to Sell Brand in India

Retail TouchPoints

as its official retailer across all channels in India. The long-term franchise agreement will allow Reliance to introduce Gap’s latest offerings through a mix of exclusive brand stores, multi-brand store expressions and digital commerce platforms. has named Reliance Retail Ltd. Financial terms of the deal were not disclosed. “We

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Liverpool ONE Welcomes New Fashion Retailers and Engaging Activations

365 Retail

Liverpool ONE has recently enhanced its retail offerings, adding a range of new stores and exciting activations from both well-established UK fashion brands and emerging online favourites. This store is central to White Stuff’s ambition to evolve into a multi-channel, contemporary lifestyle brand.

Fashion 62
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Stitch Fix Launches ‘Holiday Party Hotline’ to Help Shoppers Find the Perfect Outfit

Retail TouchPoints

The multi-channel initiative was developed in partnership with stylist and social media influencer Allison Bornstein. Now through December 15, consumers can call the new Holiday Party Hotline , a dedicated phone line that will help answer their most pressing fashion questions.

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Nordstrom Takes Stake in Topshop Brands, Launches Joint Venture with ASOS

Retail TouchPoints

Now, Nordstrom will have the exclusive multi-channel retail rights for both brands in all of North America, including Canada, and own a minority stake globally. For example, customers will be able to pick up Asos.com orders at Nordstrom and Nordstrom Rack stores beginning this fall.

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Shopify Debuts Creator Marketplace to Connect Influencers with Merchants

Retail TouchPoints

and Canada, and debuts with a slate of top TikTok and Instagram influencers in the lifestyle, beauty and fashion categories. How brands find new customers is changing,” said Nathaniel Weiss, President of beauty brand Nécessaire , one of the first merchants to use Shopify Collabs, in a statement. Other creators in the U.S.