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The New Normal: CPG’s Return to the Customer

Retail TouchPoints

And with the total CPG market estimated to be worth roughly $2 trillion, according to The Shelby Report, there’s an incredible opportunity for CPG brands to revitalize their business models to meet customers where they are. Without a digital strategy, it’s nearly impossible for brands to personalize and provide unique customer value.

Customer 266
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Top 10 Customer Loyalty Programs of 2023

Smile.io

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

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Why Curacao ‘Zags’ When Other Retailers ‘Zig’ — and How This Drives its Success

Retail TouchPoints

Every retailer strives to understand its customers, but few are as deeply in tune with their audiences as Curacao. He quickly found that his customers were primarily of Latino descent and that there were large needs within this community — particularly with buying on credit.

Other 273
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How Rent the Runway Boosted Talent, Sustainability and CX by Moving to the Cloud

Retail TouchPoints

For retail tech teams, the ultimate sign of success is, ironically, when their work goes unnoticed — there’s nothing worse than a site crashing after an upgrade or a buggy new feature that causes customer uproar. The pandemic hit the fashion rental company hard as homebound consumers opted not to refresh their wardrobes.

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Finding Dropshipping Companies & Suppliers (Free Directory Updated for 2018)

BigCommerce

The supplier retains each product in their own warehouse until the item is ordered. When an item is ordered from your site, the supplier will then ship the product directly to your customer. The product itself never passes through your hands. Also the fashion industry is seeing nice growth. Wholesale2B.

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Why Product Packaging Design is Important to Ecommerce Success

SellBrite

Ecommerce brands like Birchbox and Harry’s have found a way to create exceptional product experiences online that transfer over to the real world. Specifically, both use unique, custom-made product packaging design as a tangible representation of what they each stand for.

eCommerce 139
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Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon

Retail TouchPoints

Many are no longer content to exist solely in a homogenized environment, cut off from the customers they sell to and the data those sales generate, even if that environment does offer massive reach and infrastructure. This kind of thinking goes against the traditional retail wisdom that you should keep your customer with you at all costs.