Amazon Sucks at Offsite Personalization and That’s Great for Other Retailers
Sailthru
SEPTEMBER 26, 2019
Retailers are outpacing Amazon at personalization. The retail giant lags many competitor brands on both mobile and email, and that’s great news for any retail brand looking to differentiate with consumers. Amazon’s first failing is in mobile. What Amazon’s Not Doing. There are pros and cons in this finding.
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