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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

TV and digital video are nearly tied as the most effective video ad channels, with 47% of marketing professionals naming TV (including linear and CTV) and 46% naming digital video (including online or mobile ads) as the most valuable for achieving advertising goals. Mobile is king when it comes to video advertising.

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Local SEO: Complete Checklist for Success

ROI Revolution

Ensure that your website is mobile-friendly. Use the Mobile-Friendly test to determine if you need to make improvements. Implement a system to ask for reviews from happy customers (most effective to ask in person, but can also follow up with an email requesting a review). Thank customers who leave positive reviews.

SEO 92
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Google is by far the leading traditional search engine for paid advertising, with 86% of the desktop market share for search engines as of January 2022. Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. Microsoft Bing comes in at 8%, followed by Yahoo!

Marketing 172
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Holiday Ecommerce Strategies

ROI Revolution

Showing the customer incorrect information is a surefire way to lose their purchase. One of your brand’s top priorities when preparing for the Cyber 5 surge in traffic will be to optimize for mobile. Use mobile bid adjustments to target on-the-go shoppers. Avoid These Marketing Pitfalls.

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Top 10 Digital Marketing Blog Posts of 2019

ROI Revolution

It’s been a year of tremendous change for digital marketers (as always) as trends like machine learning & artificial intelligence (AI) continue to take off, digital advertising outpaces traditional channels, and mobile growth continues to crush records. Google Marketing Live 2019 in Review.

Blog 88