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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

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How to Create The Perfect Call-to-Action

Kissmetrics

According to Small Biz Trends, 70% of small business B2B sites lack a call-to-action. It’s a physical product, and you, as the retailer, have to arrange for shipment and other logistics. But, if I purchase software from your store, I would expect to download it immediately. Tactic #4: Evoke Curiosity.

PPC 335
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How a Great Plan Can Prepare You for the Worst

Omnisend

During the last decade, the ThoughtShift team has worked with over a hundred different e-commerce brands from traditional retailers. It provoked big changes in both large and small businesses alike, often having to see entire long-term plans either being wholly adapted or scrapped altogether. Case in point—COVID-19.

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How a Great Plan Can Prepare You for the Worst

Omnisend

During the last decade, the ThoughtShift team has worked with over a hundred different e-commerce brands from traditional retailers. It provoked big changes in both large and small businesses alike, often having to see entire long-term plans either being wholly adapted or scrapped altogether. Case in point—COVID-19.

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35+ Best Ecommerce Tools For Emerging Startups

eCommerce CEO

Pricing information is available for download on their site, but be aware that a minimum $500/month shipping fee is charged by Shipwire to all customers, regardless of the number and value of orders shipped. Founded by a former clothing retailer, TradeGecko is designed to make the backend of retail easy. TradeGecko.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. If you’re interested in learning how your brand capitalize on the platform that’s becoming a dominant competitor in both in-store and online retail, join our Walmart Advertising 101 webinar on February 24th at 11 am ET.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Last month marked the ninth month in a row of total retail sales growth as the world recovers from a pandemic that led to total retail sales declining 10.5% Total retail sales were up 11% year-over-year this June, a 10.4% of all retail sales ( eMarketer ). When it comes to large retailers and department stores, 58.2%

eCommerce 197