Selling on Amazon – the 1P vs 3P dilemma
ChannelAdvisor
SEPTEMBER 14, 2022
Amazon will send you a purchase order (PO) request, which you fulfill by shipping your products to them. . You control your price, listing content, shipping to the customer (unless using a fulfillment provider) and customer interactions. Your products are automatically eligible for Prime benefits such as two-day shipping.
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