How to Understand Your Customer Journey from your Ecommerce Analytics
Prisync
MAY 24, 2018
A touchpoint is defined as an interaction with your brand in some fashion. Also, the conversion rate from this channel is fantastic: the average conversion rate for ecommerce stores is between 1-2% , and this channel offers a conversion rate of 3.58%. On-site touchpoints would be what we can track directly on your site.
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