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Establishing and Benchmarking a Ratings & Reviews Strategy

Profitero

Teaming with enablers like eCommerce analytics firms, sampling campaigners and content syndicators to support brand and retailer strategies and help achieve set goals. Benchmarking: The Role of KPIs, Metrics and Analytics. Increasingly, brands also monitor and manage factors like review quality (e.g.,

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Untapping China’s $800 Billion eCommerce Market: 5 Places to Get Started

Profitero

With more Internet users than any other country, China is the world’s largest and fastest-growing eCommerce market – driven by the rapid pace of mobile adoption. One big implication of this intense focus on the individual is the amount of change brands must manage to win.