article thumbnail

Clean Data, Clean Planet: How Online Retailers can use Data Analytics to Reduce Their Carbon Footprint

Retail TouchPoints

A recent Europe Ecommerce report highlighted that 94% of Chinese, 76% of Europeans and 69% of Americans surveyed said they would boycott carbon negative companies. The acceleration of the digital economy has led to technological innovation in many aspects of retail operations.

article thumbnail

eCommerce Analytics (why is it so important?)

Frooition

Having access to a comprehensive suite to monitor any eCommerce analytics is business-critical. Trying to run any website without a good view of your analytics is like trying to ride a bike blindfolded. Why are eCommerce Analytics so important? What are the eCommerce analytics metrics I should focus on?