BigCommerce

JUNE 27, 2017

By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy. By using various analytical tools (such as BigCommerce Ecommerce Analytics or Google Analytics, heat maps, mouse-tracking, form-tracking, etc.),

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eCommerce Conversion Optimization Improvements Document 290

Store Growers

MAY 1, 2019

Data disclaimer: I try to focus on recent, high quality studies with a large enough sample sizes. But benchmarks can vary between studies for a number of reasons. These ecommerce metric benchmarks are meant to give you direction, not a hard target. Notes: meta study from over 40 other studies. Organic: 43%.

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eCommerce Mobile Shopping Carts Beauty and Health 128

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. If you’re a smaller retailer, AdWords and other pay-per-click services make it clear that you’re operating at a disadvantage. Are the most expensive and broad keywords out of reach for your PPC budget?

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420