How to Measure Free Google Shopping Performance and Its Impact on Paid Shopping Campaigns
Inflow Insights
MAY 7, 2020
One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales. Option 1: The Quick Cut.
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