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How to Measure Free Google Shopping Performance and Its Impact on Paid Shopping Campaigns

Inflow Insights

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales. Option 1: The Quick Cut.

PPC 117
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Why Becoming an Agile eCommerce Agency Will Help Us Deliver Better Results for Our Clients

Inflow Insights

One of the more frustrating aspects of being a client of an eCommerce marketing agency is feeling left in the dark about what work is being done and when it’s being done. Clients shouldn’t feel like they need to have “faith” in their digital marketing agency. We were in the same boat before we started to transition to agile.

PPC 78
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Why Content Quality Matters for Your eCommerce Website

Inflow Insights

In this post, we’ll outline how to help the best content on your eCommerce site continue to “sell while you sleep”… and what to do if things drop off. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Why Organic eCommerce Sales Drop When Traffic Drops.

eCommerce 106
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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Content + Commerce Integration. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing. For Fashion & Jewlery, average order value was significantly less at $79.40. For Fashion & Jewlery, average order value was significantly less at $79.40.

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The 6 Best Ecommerce Marketing Companies of 2020

Kissmetrics

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. Upgrow is an e-commerce marketing agency based in San Francisco.

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15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

And don’t forget to talk with your search engine optimization team to see how any offers affect your site’s SEO strategy.). Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. Take plus-sized European fashion retailer Navabi. Free Samples. Offer Landing Pages.

eCommerce 120
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49 Tips & Strategies for Successful Holiday Marketing Campaigns

BigCommerce

This is a balancing act between marketing and operations –– two retail departments continuing to better blend as consumer expectations demand seamless experiences. Bill Widmer, Ecommerce SEO & Content Marketing Consultant. Focus on SEO. Alex Birkett, Growth Marketer and Content Strategist, ConversionXL.

Marketing 252