eCommerce Marketing Magazine PPC Recommendation 
Inflow Insights
MARCH 25, 2020
But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).
Inflow Insights
SEPTEMBER 17, 2019
We have seen that eCommerce marketers tend to chase keywords with a high search volume. In our experience doing SEO for a variety of eCommerce stores, we’ve often noticed our clients bringing in traffic and revenue from these terms. We recommend that companies do some research to see if they can cash in on long tail keywords.
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Inflow Insights
APRIL 6, 2021
Is it worth targeting long tail keywords for eCommerce websites? eCommerce marketers tend to chase keywords with a high search volume. However, when you search this phrase, informational articles from third parties like magazines and PETA are what come up — not eCommerce stores with individual products.
BigCommerce
SEPTEMBER 26, 2017
They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. The content of these pages is specifically tailored to support the message of your marketing campaign and address the intent and interest that your visitor has already expressed by clicking the relevant ad.
Inflow Insights
APRIL 1, 2020
We recommended that they highlight this in their messaging. Unlike the business above, they’ve had significant decreases in sales from PPC. Although things are changing rapidly, the current plan is to focus more on marketing essential baby products to meet current consumer buying habits. Baby Products. Pet Supplies.
BigCommerce
OCTOBER 4, 2017
I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Ecommerce Keyword Research.
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