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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

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Driving eCommerce Revenue, Part 3: Focus on User Trust

ESW

Take China, the largest eCommerce market in the world. Shoppers there care much more about the credibility of the vendor and product than they do the price, according to Preeti Kumar and Evelyn Ke at Jing Daily. Dod recommends starting with the basics: switching to HTTPS protocol and choosing an SSL certification.

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How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

Think of them as window shoppers who might poke their heads in for a moment, maybe check prices, and then leave. They have a clear idea of what sort of shoe they want and will search for the size, style, and price they want. These usually come in the form of reviews, shipping, return policies, etc. The list goes on and on.

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Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand

BigCommerce

Best full-price customers. In fact, it costs a lot. This is most noticeable in return and shipping policies. Remember, your return and shipping policies don’t need to be fancy. Northern Reflections’ Shipping Policy. s Return and Shipping Policy. Jason Quey, Founder, The Storyteller Marketer.

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Ecommerce Marketing in 2021: Your In-depth Guide To Doing It Right

Ecommerce Platforms

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. It all starts with understanding the basics of ecommerce marketing. What is it exactly?

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How to Build a WordPress Website (Ultimate Guide for Beginners)

Ecommerce Platforms

Picking a domain name and hosting: The technical part of your adventure starts with picking a good domain name and a web hosting setup ( we recommend SiteGround for both ). Luckily, most of the hosting companies on the market – at least the ones we recommend – come with easy installation procedures.