article thumbnail

The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right.

article thumbnail

23 Holiday Shopping Season Tips for Ecommerce Marketers [2021]

ROI Revolution

Last year’s trend of shoppers buying gifts earlier to avoid shipping delays will continue into this year. Countdown timers could apply to a specific sale (like during Cyber Monday) or could be related to shipping cut-offs for guaranteed holiday arrival. Focus on quick delivery times, free shipping, and/or BOPIS.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

article thumbnail

11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. 5: Improve and Optimize Your Branded Search Marketing Campaigns.

B2B 78
article thumbnail

Ecommerce marketing in 2023 will separate the good brands from the poor ones

Omnisend

What worked in the last few years of ecommerce is not going to work going forward. That’s what Maurice Prüßner, CEO of ecommerce marketing agency Invisible Brands , says when asked what the ecommerce landscape of 2023 is going to look like. We look at all their marketing channels, where the performance marketing is found.

article thumbnail

ROI Revolution Summit 2018 Speaker Spotlight: Part 3

ROI Revolution

The ROI Revolution Ecommerce Marketing Summit has put together a stellar lineup this year! Determining which products could support the margins & then layering in the marketplace costs — marketplace fees, shipping, etc. The first step in this process is always starting with a margin analysis.

Events 100
article thumbnail

Holiday Ecommerce Strategies

ROI Revolution

A Key to Holiday Ecommerce Success: Start Planning Early It may seem early, but summer is a great time to start thinking about your holiday ecommerce strategy. In 2020, 69% of shoppers planned to shop for the holidays earlier to avoid long shipping times and out-of-stock items. Avoid These Marketing Pitfalls.