article thumbnail

How to Conduct Keyword Research for Amazon

Ecommerce Platforms

Sellzone will automatically cap it at 249 characters as per Amazon’s guidelines. It will also remove any instances of numbers as this doesn’t pass Amazon guidelines, as well as singular/plural forms of words already used in another form, stop words, subjective and temporary words, special symbols, etc. Amazon PPC.

PPC 118
article thumbnail

eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

So, let’s dig into some guidelines. How to Analyze Your eCommerce KPI’s. Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together.

PPC 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best SEO Tools to Help You Optimize Your Website

Ecommerce Platforms

per month for up to 5 projects, 500 keywords, and 10,000 results per report, as well as a host of SEO, social, and PPC tools such as keyword research, website auditing, and backlink analysis for your website. The post The Best SEO Tools to Help You Optimize Your Website appeared first on Ecommerce Platforms. Guru : $229.95

SEO 118
article thumbnail

How To Set Up Google Shopping For Selling Success

eCommerce CEO

Here are Google’s US Tax guidelines : Linking Your AdWords Account. Like with any PPC campaign, you want to look at your product price, your profit margin, and average conversion rates to find a budget that ensures you’re getting sales for your spend. Google Shopping Campaign Bids. Step 3: Optimizing Your Google Shopping Campaigns.

article thumbnail

Google’s Doubling Down on Ads. Here’s How to Optimize Your Google Shopping Ads Now.

BigCommerce

Ad Groups with various biddings (via PPC Hero). To do this, however, you must follow some strict guidelines and request access from Google. Adding a remarketing campaign to target visitors who viewed your product from a shopping ad is a great way to improve your ecommerce conversion rates. Implement a remarketing strategy.

article thumbnail

How to Choose The Right Ecommerce Agency

Kissmetrics

Communication guidelines: When and how will their team communicate with you. They offer SEO, PPC, paid social, and CRO services. This is important because many ecommerce marketing companies apply cookie-cutter techniques to ecommerce marketing. You should know who’s assigned to your account and their backgrounds.

eCommerce 275
article thumbnail

The 6 Best Ecommerce Marketing Companies of 2020

Kissmetrics

Inflow is an award-winning e-commerce agency based in Denver. They offer SEO, PPC, paid social, and CRO services. 1Digital is a full-service agency focusing exclusively on e-commerce optimization and marketing. Communication guidelines: When and how will their team communicate with you (e.g.,