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How Contextual Commerce Improves Customer Loyalty

Optimizely

Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. That’s why contextual commerce is so important in B2C marketing. What is contextual commerce?

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

To make this work, they use a PIM developed by Jasper Studios as their single source of truth, pulling in BigCommerce as Commerce-as-a-Service, serving up their hosted sites and online experiences as well as taking PCI Compliance mitigation off their plates. The Fashion Track. But the reality is more complex.

Workshop 419
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The Cross Border Ecommerce Checklist

BigCommerce

We will begin by breaking out readiness questions for each of the following merchant types: Small business. Small Business Considerations for Cross-Border Commerce. Social media doesn’t abide by national borders –– opening you brand up to international business just by being active on Facebook or Instagram. Mid-market.

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Gen Z’s New Shopping Habits May Kill Off Unprepared Brands

RetailMinded

New digital channels help Gen Zers to shape and build their own unique identity and create their own story (with social and livestream video playing a key role as discovery, community and purchase mechanisms). . internet users in the 18-34 age range already made a purchase on social media last year. . 48% of U.S.