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How Contextual Commerce Improves Customer Loyalty

Optimizely

Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. That’s why contextual commerce is so important in B2C marketing. What is contextual commerce?

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

Things to Consider When Choosing an Ecommerce Platform. Social media integration. Social commerce is getting more important by the day. Advertising to social media users is a must if you want to capture a massive and engaged audience. Are social media sharing links on PDP supported?

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

In this session, Don Davis, Internet Retailer editor at large, will drill into the increasingly top-heavy nature of the retailers in online commerce in the US, and the reckoning many merchants, including those that sell primarily online, are facing as they must move beyond growth to prove their worth as sustainable, profitable retail enterprises.

Workshop 419
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Headless Ecommerce is One Way. Headless CMS is Better, and the Future

SellBrite

Headless ecommerce –– that is, ecommerce solutions you can plug in via APIs without having to replace entire systems –– are the evolution of the single platform play. The Early Days of Ecommerce Technology Disruption: AKA Shopify. The first digitally native generation has a starkly different media diet.

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The Cross Border Ecommerce Checklist

BigCommerce

Small Business Considerations for Cross-Border Commerce. Social media doesn’t abide by national borders –– opening you brand up to international business just by being active on Facebook or Instagram. Ensure Your Technology is Scalable. Your ecommerce technology should enable you to do this easily.

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Gen Z’s New Shopping Habits May Kill Off Unprepared Brands

RetailMinded

New digital channels help Gen Zers to shape and build their own unique identity and create their own story (with social and livestream video playing a key role as discovery, community and purchase mechanisms). . internet users in the 18-34 age range already made a purchase on social media last year. . 48% of U.S.