Remove eCommerce Technology Remove Fashion Remove Omnichannel Remove Social Media
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How Contextual Commerce Improves Customer Loyalty

Optimizely

Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. What is contextual commerce?

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

What to Know Before You Go: Skullcandy is a true omnichannel business. To make this work, they use a PIM developed by Jasper Studios as their single source of truth, pulling in BigCommerce as Commerce-as-a-Service, serving up their hosted sites and online experiences as well as taking PCI Compliance mitigation off their plates.

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

Things to Consider When Choosing an Ecommerce Platform. Social media integration. Social commerce is getting more important by the day. Advertising to social media users is a must if you want to capture a massive and engaged audience. Are social media sharing links on PDP supported?

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Gen Z’s New Shopping Habits May Kill Off Unprepared Brands

RetailMinded

New digital channels help Gen Zers to shape and build their own unique identity and create their own story (with social and livestream video playing a key role as discovery, community and purchase mechanisms). . internet users in the 18-34 age range already made a purchase on social media last year. . 48% of U.S.

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The Cross Border Ecommerce Checklist

BigCommerce

Small Business Considerations for Cross-Border Commerce. Social media doesn’t abide by national borders –– opening you brand up to international business just by being active on Facebook or Instagram. Ensure Your Technology is Scalable. Your ecommerce technology should enable you to do this easily.