Sun.Oct 25, 2020

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Working With a Digital Marketing Agency Vs. Hiring In House

Kissmetrics

If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? There are compelling reasons for both, and it mostly depends on your situation. Read on to find out which decision is better for you. The Benefits of Working With a Digital Marketing Agency.

Marketing 361
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Holiday is definitely in the air, or is it… Halloween?

retailnext

For the past several years, the holiday gifting season has been creeping to earlier and earlier dates in the calendar, but I cannot remember ever thinking about Christmas prior to Halloween. Of course, I never have had sooo much time at home to think about these things – thanks Covid. Halloween launched earlier than last year (with far less inventory) and it seems like holiday paraphernalia is already on the shelves at the local grocery stores.

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eCommerce User Experience: How to Improve the UX of Your Online Store

MakeWebBetter

Times have changed and so have the ways of shopping. But your customer is the same as it used to be. Every customer wants a seamless shopping experience, especially in an online store. In fact, that is the promise of online shopping, to provide a fast and convenient shopping experience. As an eCommerce website owner, […]. The post eCommerce User Experience: How to Improve the UX of Your Online Store appeared first on MakeWebBetter.

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Holiday Shipping Deadlines 2020

AcquireConvert

If you are a well-organized person who plans holiday shopping in advance to please your dearest and nearest, smart of you! That’s a great approach to getting ready for holidays. But there are folks who end up searching for a Christmas gift for their colleagues or mom 10 days before the holiday. However, because of the tremendous strain on carriers, it takes more time than usual to get the package shipped to its destination.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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4 Differences Between Creative and Marketing Agencies

Kissmetrics

Do you need a creative agency or a marketing agency? Look at the most successful companies today, and you’ll see the magic of both agency types at play. Take Apple for example. Apple’s marketing believes that “ design and utility are just two of the reasons behind Apple’s success and certainly give it a competitive advantage.”. But drill down to Apple and its individual products’ success in the market spaces they compete in, and you’ll see that design alone doesn’t do the magic.

Marketing 283