Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies
Retail TouchPoints
JULY 28, 2023
Despite most ( 66% ) of consumers revealing that they were most concerned for the national economy, the environment ( 63% ) came out ahead of concern for personal finances ( 56% ). But Accenture found that many consumers are unwavering in their dedication to the issues that matter most to them.
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