CX SF 2019: Don’t Claim A Good CX Until Customers Say They’ve Succeeded
Forrester eCommerce
AUGUST 19, 2019
Shortly after I joined Forrester’s customer experience (CX) research team, I took a trip out to San Francisco to visit with some of my old friends and contacts in the tech industry. While there, I asked each one a simple question: “What do you do for your customers?” Without fail, my interlocutors went into detailed […].
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